Client: Losano | Role: Art Director, Graphic Designer

The objective was to bring to life Losano as a luxury, sustainable active/daywear brand to life. I translated the brand identity into everything from web assets and social media graphics to email campaigns and photoshoots. I partnered closely with leadership and sales to develop and drive the entire visual language.

Client: Milani Cosmetics | Role: Designer, Illustrator

I led the redesign of Milani’s eye makeup packaging and new PR box designs, developing a flexible template that sets the standard for all future launches. I also designed Ulta’s in-store product displays, enhancing visual storytelling and driving customer engagement.

As creative lead on seasonal holiday collections including Holiday and Halloween, I oversaw packaging, display design, and social, ensuring a cohesive brand experience. Notably, I designed the outer packaging for the Highly Rated Lash Extensions Mascara, which won the 2024 Byrdie Beauty Award.

Across all projects, I collaborated closely with cross-functional teams, balancing retail strategy, marketing goals, and brand consistency to deliver visually compelling, high-performing beauty products.

Team Members: Valerie Enriquez: Creative Director, Jaimie Carlsson: Art Director

Client: Ethel M | Role: Illustrator, Graphic & Pattern Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director, Malia Forbath: Art Director

Ethel M is a MARS specialty brand based in Las Vegas. I created custom illustrations and patterns portraying home the Las Vegas strip and desert landscape that Ethel M calls home.

Client: Lunar Beauty | Role: Illustrator, Graphic Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director, Malia Forbath: Art Director, Kelly Pong: Sr. Packaging Designer

Manny MUA's cosmetic inspiration for this collection was a golden Greek Goddess. He asked us to create a palette with a Medusa as the focus of the cover. I illustrated Medusa and the snakes that continuously wrap around the boxes. Our packaging team collaborated with a vendor to create a totally new structural 3-D emboss approach. 

Manny MUA's brand is inspired by the ethereal qualities of the moon and stars. He asked that we create concepts inspired by the Strawberry Moon and his pink cosmetic shades. I concepted and designed this palette packaging within Lunar Beauty's dreamy, pink fantasy world. I also illustrated a moon and star design to be pressed into the strawberry scented pigments. 

Manny MUA's vision included custom packaging inspired by gems. Product 360 Creative worked with vendors to design a custom gem shaped compact and lip gloss with a floating 3-D gem. I designed these boxes to emulate the facets of the cuts in the gems. The holographic film, emboss, matte/gloss treatments add to multi-faceted jeweled effect.

Client: Sara Happ | Role: Illustrator, Graphic Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director

Sara Happ is the lip expert and lips are her favorite motif. I watercolor painted the lips in the pattern for the kit designs and paired them with graphic lips to created a layered effect that would jump off the shelf. I worked closely with the vendor to create a custom dieline. 

 

Role: Illustrator, Art Director, Designer

This is a concept candle brand where each scent is curated to smell like the setting of a classic novel. Each candle comes with a match matchstick box and paper stuffing in each box with quotes from the story…literally ripped from the page. I illustrated the labels and hand poured the candles.

 

Client: Epione | Role: Art Direction, Brand Identity & Packaging Design, Illustration | Creative Direction: Maxine Goynes | Agency: Equal Parts Agency

Objective: Develop a new visual identity and packaging for a renowned high-end holistic spa owner known for her transformative treatments. With future expansion in mind, we proposed introducing an in-house product line inspired by the luxurious oils used throughout her practice and frequently praised by clients.

Epione is a concept massage oil brand named after the Greek goddess of soothing pain and healing. The identity centers around a custom illustration of calla lilies, symbolizing beauty and rebirth—the feeling we hope clients experience through scent and ritual. An earthy, grounded color palette supports the brand’s connection to nature, healing, and sensory luxury.

Portrait photography shown is used for concept and placement only.

 Client: Black Girl Gone Green | Role: Art Director, Graphic Designer, Illustrator | Creative Direction: Maxine Goynes | Agency: Equal Parts Agency

The objective was to develop a visual identity as well as product and web design for Black Girl Gone Green.  ** photos used for concept + placement only.

 Client: MAED | Role: Lead Graphic Designer

I’ve worked closely with the founder of MAED as Lead Graphic Designer, helping evolve the brand from pre-launch to launch and into national retail at Sephora. I develop brand identity assets, packaging, campaign visuals, and creative across digital and retail touchpoints, and expanded MAED’s email marketing into a cohesive flow system. I also created launch assets for Sephora, including product page graphics for Sephora.com.

 Client: Luna | Role: Art Direction, Brand Identity, Illustration | Agency: Equal Parts Agency

Conceptual Alternative Milk Brand **photos used for concept + placement only.