Client: Losano | Role: Art Director, Graphic Designer

The objective was to bring to life Losano as a luxury, sustainable active/daywear brand to life. I translated the brand identity into everything from web assets and social media graphics to email campaigns and photoshoots. I partnered closely with leadership and sales to develop and drive the entire visual language.

Client: Milani Cosmetics | Role: Designer, Illustrator

Team Members: Valerie Enriquez: Creative Director, Jaimie Han: Art Director

Client: Ethel M | Role: Illustrator, Graphic & Pattern Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director, Malia Forbath: Art Director

Ethel M is a MARS specialty brand based in Las Vegas. I created custom illustrations and patterns portraying home the Las Vegas strip and desert landscape that Ethel M calls home.

Client: Lunar Beauty | Role: Illustrator, Graphic Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director, Malia Forbath: Art Director, Kelly Pong: Sr. Packaging Designer

Manny MUA's cosmetic inspiration for this collection was a golden Greek Goddess. He asked us to create a palette with a Medusa as the focus of the cover. I illustrated Medusa and the snakes that continuously wrap around the boxes. Our packaging team collaborated with a vendor to create a totally new structural 3-D emboss approach. 

Manny MUA's brand is inspired by the ethereal qualities of the moon and stars. He asked that we create concepts inspired by the Strawberry Moon and his pink cosmetic shades. I concepted and designed this palette packaging within Lunar Beauty's dreamy, pink fantasy world. I also illustrated a moon and star design to be pressed into the strawberry scented pigments. 

Manny MUA's vision included custom packaging inspired by gems. Product 360 Creative worked with vendors to design a custom gem shaped compact and lip gloss with a floating 3-D gem. I designed these boxes to emulate the facets of the cuts in the gems. The holographic film, emboss, matte/gloss treatments add to multi-faceted jeweled effect.

Client: Jambu & Co | Role: Designer

I created new brand identity for the New York based shoe brand, Jambu & Co. I also work along side the internal e-commerce team to build out digital creative assets mainly focusing on email marketing and digital ads.

Client: Sara Happ | Role: Illustrator, Graphic Designer

Studio: Product 360 Creative | Project Team Members: Kate Scherer: Creative Director

Sara Happ is the lip expert and lips are her favorite motif. I watercolor painted the lips in the pattern for the kit designs and paired them with graphic lips to created a layered effect that would jump off the shelf. I worked closely with the vendor to create a custom dieline. 

 

Role: Illustrator, Art Director, Designer

This is a concept candle brand where each scent is curated to smell like the setting of a classic novel. Each candle comes with a match matchstick box and paper stuffing in each box with quotes from the story…literally ripped from the page. I illustrated the labels and hand poured the candles.

 

Client: Epione | Role: Art Director, Graphic Designer, Illustrator | Creative Direction: Maxine Goynes | Agency: Equal Parts Agency

The objective was to develop a new visual identity and packaging for a renowned high-end holistic spa owner, known for her transformative treatments. With strategic expansion in mind, we recommended introducing in house product, as many customers praised her healing hands AND luxurious oils. **portrait photos used for concept + placement only.