Client: MAED | Role: Lead Graphic Designer

I’ve worked closely with the founder of MAED as Lead Graphic Designer, helping evolve the brand from pre-launch to launch and into national retail at Sephora. I develop brand identity assets, packaging, campaign visuals, and creative across digital and retail touchpoints, and expanded MAED’s email marketing into a cohesive flow system. I also created launch assets for Sephora, including product page graphics for Sephora.com.